Hemingway Audio / High-end Audio Brand
2026
Services
Editorial / Packaging

Product Catalogue

Carenology95 / Cosmetic Brand
2026

Services
Editorial / Packaging

About

Foursummer / Cosmetic Brand
2025

Services
Brand Identity / Logotype / Packaging

About
Based on local seawater, Foursummer began with movement on waves - surfing.
A wave is not a scene of water in motion, but a natural structure in which energy is transmitted through rhythm.
This perspective became the foundation of Foursummer’s brand language.

Brand Identity & Logotype
Wave as Structure, Not Shape

Print / Package
Foursummer does not show the wave.
It allows the wave to be felt.

1 Visual Direction/ Brand Tone & Mood

2 Main Product (for print)
Seamless State

Layered to overlap, designed to blend.
The experience stays in a fluid state.

Fairy Mellos / Café & Spatial Design Studio

2024

Services
Brand Identity / Logotype / Packaging

About
Fairy Mellos is a café operated by a spatial design studio.
By overlapping a cup of coffee with the meaning of space, it offers a small pause to linger in, and leaves an aftertaste that gently carries into the next moment of everyday life.

Brand Identity & Logotype

Print / Package

1 Menu Design (for print)
By utilizing the natural movement and texture created by coffee within the cup,each cup is composed to be experienced as a continuous sequence rather than a single moment.

2 Coaster Design
A trace that stays, long after the cup has gone.

3 Package Design

Incheon smart city Industry. Mobility ProjectLocation. Incheon, KRPosition. PM, Design Tools. Adobe XD, figma, confluencer

Incheon smart city

Industry. Mobility Project
Location. Incheon, KR
Position. PM, Design
Tools. Adobe XD, figma, confluencer