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2025
Services
Brand Identity / Logotype / Packaging
About
Based on local seawater, Foursummer began with movement on waves - surfing.
A wave is not a scene of water in motion, but a natural structure in which energy is transmitted through rhythm.
This perspective became the foundation of Foursummer’s brand language.
Brand Identity & Logotype
Wave as Structure, Not Shape
The Foursummer logotype does not reproduce waves as a visual form.
Instead, it translates the way waves operate into a design language, conceiving the wave not as a shape,
but as a structure.
This structure is derived from the geometry of waves, The Cyclic Curve.
Curves formed upon a horizontal, linear framework visualize the transfer of wave energy and the resulting
movement of nature.
Here, the straight line does not represent simple stillness.
It signifies a state of sustained pause, where wave energy is momentarily condensed before moving into the next phase.
The repetition between static lines and dynamic curves reveals nature’s inherent logical rhythm,
structurally illustrating how waves continue and persist.
Waves never stop; they repeat with subtle variation within the same rhythm.
Reflecting this operational principle, the Foursummer logotype is not arranged as independent letters,
but composed to be read as a single, continuous flow.
Print / Package
Foursummer does not show the wave.
It allows the wave to be felt.
This project goes beyond simply borrowing the sensation of nature’s movement.
By interpreting and structuring the principles by which it operates, the system is applied consistently across the brand identity, designed to be experienced sensorially rather than explained.
Visual Direction/ Brand Color
The brand color is not defined by high-contrast combinations,
but composed as a seamless spectrum of tones within the skin-tone range.
1 FLOW KIT (for print)
Seamless Layer & Cycle
Made of paper, the Flow Kit signifies a seamless cycle that returns to nature through a structure designed
to naturally decompose after use.
With a lightweight layer that blends into every tone, it marks the beginning of discovering your own seamless color.
2 Main Product (for print)
SEAMLESS STATE
Layered to overlap, designed to blend.
The experience stays in a fluid state.
The main package is designed as a layered structure that overlaps and blends.
The tracing paper layered beneath the logotype allows the movement of waves on the surface
to be perceived through overlap and transparency.
This structure conveys waves not as form, but as movement sensed through perception.
The logotype is not printed, but pressed.
Gradually revealed through changes in light and angle, this method embodies seamless fluidity, allowing the form to naturally blend into every tone.
Through the layers and structure of the package, the brand experience remains as a state of fluid sensation.